Aleen Kuperman, co-founder and CEO at
Betches Media, talks about growing up the child of Russian
immigrants who escaped the Soviet Union in 1988, a year before the
Berlin Wall fell. It was a struggle to explain what “Betches” was
to her parents. She also talks about the joys of Café Bustelo
instant coffee, the pressures of planning a vacation and the relief
she felt when she was finally able to hire someone else to write
about "The Bachelor."
About the Podcast
Introducing Ad Block, a new Ad Age podcast. Hosted by Ad Age’s own I-Hsien Sherwood and Alfred Maskeroni, Ad Block features personal, casual chats with big names in the industry. We’ve got one rule on this show: no guests can talk about their company or their clients. Get to know the people behind the ads you love—as they talk about anything but.